Story bank · Sample readout

Mia brings a second buyer inon 81% of her deals.

From a 20-minute story interview: three win stories, the move she uses, and what we’d teach. A sample from a sample team, shared to show the format.

Three win stories

On the first call, Mia asked who else would have to say yes. The COO joined the demo, and the deal never stalled.

The office manager loved it, but the owner signs. Mia invited him with one reason that was about him: fewer no-shows. He came to the demo.

Mia sent one summary to the buyer and the CFO together. The CFO replied first, with a start date.

1. Ask who else signs off, on the first call“Who else will need to say yes, and when do they usually see something like this?”
2. Invite them with a reason that’s about them“Your CFO will want the numbers. Should we walk them through it before the demo?”
3. Send one summary to the whole group“One summary for all of you: what we agreed, what’s next, and when.”

Who gets it firstReps with a first call this week, newest first
WhenRight before the first call, not in a training session
How we’d measure itWin rate when a second stakeholder joins before the demo, with the play vs not yet, same segment

20 minutes with one of your top reps, three win stories, and the move to teach.