News
What’s new with Adrata, plus the guides, events and win stories we make for enablement leaders.
Nov 10, 2026
Introducing Adrata
CRM tells you where deals stand. Adrata tells you how they’re won.
Read more ›
News
Changelog →
Research · Nov 6, 2026
The measured play: how we prove a move worked ›
Research · Nov 3, 2026
Why we compare against reps who haven’t received a play yet ›
Offer · Oct 30, 2026
Story bank: 20 minutes, three win stories ›
Product · Oct 28, 2026
HubSpot, read-only ›
Introducing Adrata
Your best reps’ moves, in front of every rep.
Needs review
One queue for every play waiting on your approval.
Changelog: November
Needs review, the skill-by-skill view, and what’s next.
Skill-by-skill view
See who’s best at pricing, first calls and more.
What we learned from 214 pricing calls (illustrative)
Name the cost before the number, and the other moves that set the best reps apart.
Guides
The measured play
How we prove a move worked: reps who have the play against reps who haven’t received it yet, on the same stage, size and segment.
Read the three-pager →
Research brief
Where top-rep know-how leaks during ramp, and what enablement teams do to keep it.
Request the one-pager →
Top-rep report
What Adrata found in one team’s closed deals: who’s best at pricing, first calls and the second stakeholder.
Request the sample →
Events
Denver enablement lunch
A small lunch for Colorado enablement leaders, with a live story interview from one top rep. Bring your questions and a colleague.
Request a seat →
Talk to Colin
Walk through your team’s best moves and how you’d teach them. No slides.
Book a time →
Story bank · 20 minutes with one rep
One top rep. Three stories to teach.
Give us 20 minutes with one of your best reps. We’ll turn it into three win stories your whole team can learn from, with the moves named.
Start your story bank →
Prove a play worked.On your own deals.
The measured play: a short guide for enablement leaders.