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Changelog

What’s new with Adrata.

What we shipped, newest first. Each entry shows what changed and where to find it in Adrata.

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Needs review

One queue for every play waiting on your approval. Each play arrives with the deals and call clips behind it, and who it’s for. Approve it, edit it or send it back. Nothing reaches a rep until you do.

Adrata Needs review product view

Also in this release

  • Send a play back with a note, and the drafter sees why.
  • Filter the queue by skill or by rep.
  • Each approval records who approved it and when.

Skill-by-skill view

See who’s best at customer stories, first calls and getting a second stakeholder in, instead of one overall number. Drill into any skill for the stories, the timing and the reps behind it.

Adrata Skill-by-skill view product view

Also in this release

  • Stories, Timing, Reps and Deals tabs on every skill.
  • Draft a play straight from a skill.
  • See which calls this week don’t have the move yet.

HubSpot, read-only

Connect HubSpot in about two minutes. Adrata reads deals, contacts, emails and call notes, shows the import as it runs, and never writes anything back.

Adrata HubSpot, read-only product view

Plays reach reps before the call

An approved play now shows up on the rep’s day right before the moment it’s for: the first call, the CFO intro. Not in a deck from week one.

Adrata Plays reach reps before the call product view

Also in this release

  • A “why now” line on each nudge, from the deal’s latest activity.
  • Hear the top rep’s clip in under a minute, right from the card.
  • Managers see which calls had a play.

Earlier

  • Lift by play

    Win rates with and without each play, updated as deals move.

  • Approvals & audit log

    Every approval, edit and send-back is logged with who and when.

  • Story bank exports

    Turn win stories into an onboarding doc or SKO slides.

  • Morning brief

    A short daily note for managers: what moved and which plays were used.

  • Wins recap

    Each closed-won deal, with the moves that showed up in it.

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